Sue Anderson
Panorama - August 1999 Lowdown on the Highlands - P.8 and
P.9
Over the 15 years in which Sue Anderson has been working as
a professional photographer, she has built a reputation second
to none for capturing the rare beauty, unique hues and sweeping
landscapes of the Scottish Highlands and Islands.
Without any formal training in photography, but having a
keen interest in it passed down from her father, Anderson
was inspired by the obvious lack of quality postcards featuring
the magnificent scenery to be found along the west coast of
Scotland. Having found her base - discovered while on a working
holiday in the Argyll region - she learned from experience
which scenes were likely to appeal to visitors to the region.
Developing a strong business streak, assisted by the Enterprise
Allowance Scheme available at that time to encourage people
to work for themselves, Anderson set about organising the
printing and marketing of her images via postcards, view slides
and calendars. Business has boomed to the point where she
has sold her millionth postcard, and looks set to gather pace,
as she has taken up the challenge to export her work.
She recently joined companies from a range of sectors in
the first enterprise mission to New York run by the Development
Agency for the northern half of Scotland, Highlands and Islands
Enterprises (HIE). Backed by the Highlands and Islands Trade
and Export Partnership, the trade mission was developed to
strengthen links between the Highlands and Islands and the
US.
"Until now, our main export market has been primarily
among Scots living abroad, with an interest in the Scottish
landscape," says Anderson. "This mission provided
the perfect opportunity to source suitable retailers and wholesalers
interested in spreading our specialist products to a far wider
audience. It also provided the ideal forum for meeting public
relations and promotional companies interested in using my
photographs for advertising purposes.
I am pleased to say the event proved highly successful, with
many leads and openings being presented. I have since revisited
the US on a couple of occasions, and am finding that this
has opened up a whole new sector." Working closely with
the British Consulate in New York, the HIE was able to create
a unique opportunity for several top quality businesses from
the Highlands and Islands region to meet key New York buyers,
distributors and wholesalers. "The New York market demands
unique and stylish products," says Murdina MacDonald,
chairman of the Highlands and Islands Trade and Export Partnership,
and head of food and drink at HIE. "The image Americans
have of the Scottish Highlands as an area of great beauty
and history is represented both dramatically and romantically
by Sue's work, which is the key selling point for her company's
products."
A major step in Anderson's climb to fame has been in discovering
the benefits of using panoramic images to emphasise the rolling
landscapes. "I used my partner Brian Fair's Fuji 6x17
camera, and suddenly realised that here was the key to establishing
my own particular style of landscape photography. The stretch
Fuji has provided the ideal format for capturing the wonderful
sweeping vistas of the Scottish Isles.
"The availability of this camera coincided with a visit
to Tunisia I made under the auspices of George Dawber's Photo
Training Overseas workshops where I met Colin Prior, of whose
work I have long been a fan.
"Colin's patience and ability to look at light is amazing.
He taught me a lot, and when I got back to Argyll, I was a
changed photographer. I set to work producing really high
quality bigger format images of the islands, and found a wider
market which until then had been untapped. This set the foundations
of my current work, and have not looked back since."
Anderson has upgraded her 35mm format equipment with a Canon
EOS-1n with a 28-105mm lens which she has found works perfectly
in circumstances which require fast reactions, be it for capturing
a moment of activity, or a window in the highly unpredictable
Scottish weather. Her work features an array of dramatically
diverse geographic regions, specialising in the west coast
islands, ranging from the dramatic mountains of Skye to the
deserted blond beaches of Tiree. Her primary interest remains
with the panoramic image, which have been used to good effect
for her new range of calendars. These include those for tourists,
with local recipes and detachable images which double as postcards,
and, a recent venture, large-scale corporate editions, including
one geared to the year 2000 and on to the new millennium.
"I must have achieved the ideal situation," Anderson
says, "in that I have turned a hobby into a highly satisfying
profession and successful business."
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